Recurring and alert Propeller Skies readers will recall I have no love for the Flying Biscuit. A few days ago, I discovered the Flying Biscuit was selling out to Raving Brands while flipping through the worst paper in the country. Atlanta based Prizzo Skeezy readers will recognize Raving Brands as the owner of such craptastic chains as Moe’s, Shane’s Rib Shack, and Mama Fu’s. For Propeller Skies readers lucky enough to not live in this sorry excuse for a city, if Raving Brands brewed beer, it would have less flavor than Budweiser.
The irony inherent in a bunch of free range tree hugging hippies selling out to corporate America is funnier than Dave Chapelle. Now, the Flying Biscuit ain’t nothing but an organic Waffle House. I hear that in the draft version of the Raving Brands staff training manual, guest service team members will be required to have a minimum of 37 tattoos instead of wearing the usual buttons to meet the official corporate flair requirements. Final score - The Man: 1, Tree Hugging Hippies: 0.
comments on “flying biscuit sells out”
Cap'n Ken says:
Smoove D says:
True, but at least disbelief could be suspended and the hippie ambiance worked. It was no R. Thomas and Sons, but one could pretend. Once Raving Brands puts a Flying Biscuit across from every Starbucks, they will have ruined the theming that makes the brand powerful in the first place.
Leave a Reply
The hippie myth ended with the opening in Midtown. I doubt there was some drum-circle conversation like “Dude, you know what would be really cool? Let’s open a second shop in a pre-fab Midtown condo development. Those yuppies moving intown really need to stop eating pork.”
The FB (huge biscuits only for me, thanks. I’ll stuff them with pork at home) was doomed for sellout once they realized all those people in the McLendon shop weren’t hippies, but really affluent people who’d moved intown.
And, really, it’s a hell of a concept and a hell of a brand name. And I’m all for getting rich.
It’ll be interesting to see if Raving sticks to the hippie menu when they open in Alpharetta. Somehow I doubt it.